Washington Post: Private Equity Firm Bets On Washington

November 10, 2022 | Blog Post

By: Theodoric Meyer

“Private equity is pouring more money into Washington, investing in a group of polling, public relations, lobbying and political consulting firms.

“Seidler Equity Partners, a private equity firm based in California, has taken a minority stake in a conglomerate of 10 firms. They include Public Opinion Strategies, a leading Republican polling firm; GuidePost Strategies, a bipartisan lobbying firm; and Bullpen Strategy Group, a consulting firm led by the GOP operative Joe Pounder.

“Seidler’s investment will allow the conglomerate — known as GP3 Partners — to buy more companies in an effort to become a bigger player in Washington, said Darrell Lauterbach, GP3’s president and chief executive. The idea is to serve clients better by offering wider array of services under one umbrella.”