After The Bell: How BSG Media Intelligence Helps Manage Earnings Day

March 4, 2024 | Blog Post

If you work for or with publicly traded companies, you know that four times a year, earnings reporting means absolutely everything happens all at once. With the Fourth Quarter 2023 earnings season now nearly over, it’s a good time to reflect on the vital importance of how these announcements are managed.

From communications teams handling incoming media requests and correcting the record, to Investor Relations teams shaping the narrative, to C-Suite media engagements – what the media says, and how they say it in those crucial moments after the bell have great impact on your bottom line.

The last thing anyone wants to worry about as they confront these challenges is the mundane task of capturing, analyzing, and distributing this coverage to those that need it. Combine that with the exponential increase in overall volume of media content, and you have the makings of a real problem.

That’s where Bullpen Strategy Group’s (BSG) Media Intelligence operation can help. With our comprehensive technology stack and team of expert analysts, you can be confident that on earnings day, you’ll know exactly where your company stands in the press.

Take a look at the case study below to get an idea of how BSG can help your team navigate earnings day:

With our client’s Q4 earnings set to be released on Tuesday, BSG’s Media Intelligence team began planning the previous week. Our client had flagged a particular interest in their coverage on CNBC immediately following market close.

As soon as the closing bell rang, we provided a rolling live transcript of CNBC’s on-air broadcast. Additionally, we sent packaged alerts of relevant discussion segments based on guidance from our client.

BSG also alerted our client to the most important stories in real-time as they published. Out of over 7,000 stories published on the client’s earnings that afternoon, we identified and sent 98. This filtering allowed our client to focus on what was important, to ignore what wasn’t, and make decisions quickly.

BSG also alerted updates to stories, allowing the client to keep track of their outreach in real-time – ensuring that promised corrections were published promptly, and that official statements were rendered accurately.

At the end of the night, BSG delivered a comprehensive report of the evening’s coverage, organized in a C-suite-ready, easy-to-digest format.

Trusting BSG to be your eyes and ears on earnings day lets you and your team focus on the job at hand.

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