WASHINGTON, D.C. – Bullpen Strategy Group (BSG) today announced the hiring of Charles Maffey as Chief Financial Officer (CFO), the promotion of Aaron Baer to the newly-created role of Chief Technology Officer (CTO), and five new hires to the Media Intelligence and Research & Analysis practices. BSG has now grown to nearly 60 team members across three offices in Washington, DC, Dallas, and London.
BSG’s new CFO Charles Maffey previously served as acting CFO at McChrystal Group, an international leadership consulting firm, where he oversaw accounting, treasury, audit, and internal controls; led a financial turnaround; and advised ownership and the board of directors on strategic planning. He previously spent more than a decade as CFO and Principal of Albero LLC in Washington, DC, advising private equity groups, law firms, banks, and operating companies on financial strategy, M&A, enterprise risk, and litigation support. Charles holds an MBA from the University of Denver and is a graduate of the University of Colorado.
In the newly-created CTO role, Aaron Baer will focus exclusively on harnessing BSG’s unique datasets – including years of high-impact research and media intelligence work – into AI-powered tech tools to help our clients gain better insights and make faster, more informed decisions. Over the past year, BSG has rolled out its RaptorAI platform across the entire firm greatly enhancing client workflows and launched several technology products – including BSG Rotunda for AI-powered legislative monitoring.
Most recently, Aaron served as Managing Director of BSG’s public records and business intelligence subsidiary Kyber Research. He has a long and distinguished background at the intersection of media intelligence, research, and technology. He previously led the design and execution of rapid response operations for a number of advocacy and political campaigns in Washington, DC and across the country. Aaron is a graduate of Southwestern University in Georgetown, Texas.
“The additions of Charles and Aaron in these key roles will strengthen our core business and double-down on our investments in technology, powering our next wave of growth at BSG,” said CEO Joe Pounder. “Over the past year, BSG has made significant investments in both our people and service offerings, with a dedicated focus on developing our proprietary AI capabilities and a range of new AI-powered products to help solve client challenges. Charles and Aaron will help lead the charge as we scale.”
BSG further announced five new team members joining the team in BSG’s Washington, DC and London offices: Taylor Hawthorne, Natalie Huber, and Nick Corbett as Associates in the Media Intelligence practice, and Amelia Costello and Madison Coleman as Associates in the Research & Analysis practice.
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