BSG’s podcast intelligence engine
Echo is BSG’s podcast intelligence platform, built to capture and decode conversations in emerging media ecosystems. Instead of generic keyword sweeps, Echo isolates specific networks of shows and applies programmatic AI search in real-time as episodes drop. Within minutes, Echo distills hours-long recordings into crisp takeaways and flags key issue and topic mentions and why they matter. Embedded in our media intelligence workflow, Echo fuels the alerts, briefings, and evidence packs our teams deliver.
What it means for you
- Early warning, not hindsight: We notify you when influential episodes land, narratives shift, or fringe storylines begin to break through.
- Signal over noise: Alerts highlight claims, quotes, calls to action, or new lines of attack—grounded in source audio with timestamps.
- Context you can act on: Cross-references to people, organizations, and issues make it easy to brief principals and shape responses quickly.
- Coverage you can trust: Transparent capture, transcripts, and clips ensure findings stand up to scrutiny.
How BSG uses Echo
- Maps podcast ecosystems by host networks, guest circuits, cross-appearances, and audience overlap to prioritize monitoring.
- Ingests new episodes in near real time; auto-transcribes, segments, and classifies by topic, narrative, and risk level.
- Runs programmatic AI queries tuned to your issue set to extract claims, allegations, and narrative shifts as they appear.
- Correlates podcast content with social/video uptake and newsroom mentions to gauge velocity and potential impact.
- Pipes structured findings into Raptor and across BSG’s research and distribution stack to power analysis and delivery.
How insights reach you
- Rapid alerts & digests: Immediate notifications for breaking mentions, plus daily or weekly rollups in a consistent, client-ready format.
- Executive-ready briefings: Short memos with context, implications, and recommended actions.
- Evidence packs: Time-stamped audio clips, annotated transcripts, and citations to support rapid response and decision-making.
- Issue trackers: Living logs of narrative shifts over time, summarized in periodic updates.
Why it matters
- Catch narratives before they metastasize.
- Shorten response cycles from days to minutes.
- Expand coverage without expanding headcount.
- Reduce surprises for principals and stakeholders.
Contact Us about how Echo can help you achieve your objectives.