Pelham Groom is a Partner in BSG’s Media Intelligence Practice. Pelham leads the firm’s Media Intelligence division and drives its technology innovation mission. He oversees the development of proprietary tools and systems that address the hardest problems in modern communications, ensuring BSG and its clients remain several steps ahead of emerging trends, risks, and opportunities. 

Under his leadership, Media Intelligence has become an integrated advisory function, combining real-time monitoring with forward-looking analysis that supports client strategy at the highest levels.

Pelham brings deep international experience across the corporate, political, and technology spheres. Prior to BSG, he co-founded Crier Media Group, an international intelligence firm based in London and Washington. 

From 2015 to 2017, he served in the UK Conservative Party’s campaign organization, where he led the technological transformation of its monitoring operation and supported three successful General Election campaigns. His career reflects a track record of innovation at the intersection of media, politics, and technology.