# Bullpen Strategy Group

> We’re a strategic advisory firm dedicated to helping clients solve problems, grow, and manage risk.


## Posts

- [We Taught AI How to Use Rotunda (And It’s Kind of Amazing)](https://97w.e39.myftpupload.com/we-taught-ai-how-to-use-rotunda-and-its-kind-of-amazing/): You know Rotunda. You love Rotunda. You’ve clipped that perfect congressional soundbite at 2 AM for your morning memo. But what if instead of logging in and searching, you could just… ask? Meet Rotunda MCP: Rotunda, But Make It Conversational MCP (Model Context Protocol) is an open standard that lets AI models securely connect to and interact with external tools or data sources in real time – basically a fancy way of saying “your AI assistant can now talk directly to Rotunda.” Think of it like giving ChatGPT, Claude or Raptor AI a backstage pass to every congressional hearing. What This […]
- [Six Years of BSG!](https://97w.e39.myftpupload.com/six-years-of-bsg/): Dear Friend, This week marks six years since we launched Bullpen Strategy Group. In 2019, we set out to establish a new kind of strategic advisory firm designed to help clients solve problems, grow, and manage risk. Today, we’re proud to say that BSG has grown to a team of more than 50 professionals working for 80+ clients every month from offices in DC, Dallas, and London. Over the past year, we’ve continued to invest and grow, with a dedicated focus on developing new AI-powered products to help solve client challenges. For example: –BSG Rotunda revolutionizes the way clients monitor […]
- [For Third Straight Year, Bullpen Strategy Group Named To Inc. 5000 List Of America’s Fastest-Growing Private Companies](https://97w.e39.myftpupload.com/bullpen-strategy-group-named-to-inc-5000-list-of-americas-fastest-growing-private-companies-list-for-third-consecutive-year/): WASHINGTON, D.C. – For the third year in a row, Inc. Magazine has recognized Bullpen Strategy Group (BSG) on its annual Inc. 5000 list of the fastest-growing private companies in America. Founded nearly six years ago, BSG continues to experience dynamic growth with more than 60 professionals working across three offices in Washington, DC, Dallas, and London. “We’re very proud to make the Inc. 5000 for the third straight year – it’s a testament to our team’s growth and the trust our clients have continued to place in us,” said BSG CEO Joe Pounder. “We’re excited for the next evolution […]
- [BSG Announces 11 Promotions Across All Practice Areas](https://97w.e39.myftpupload.com/bsg-announces-11-promotions-across-all-practice-areas/): WASHINGTON, D.C. – Bullpen Strategy Group (BSG) today announced 11 promotions across its Communications, Research & Analysis, and Media Intelligence practices, including two with BSG subsidiary Look Ahead Strategies. This is the largest slate of promotions in the nearly six-year history of the firm, which now has more than 60 professionals working across three offices in Washington, DC, Dallas, and London. “We’re excited to promote these 11 team members, and are proud to see strong professional growth across our firm,” said BSG CEO Joe Pounder. “These promotions exemplify BSG’s commitment to investing in our people, and continuing to strengthen and expand our expertise and practice […]
- [Beyond the Blueprint: How Rotunda Reimagines Public Affairs Intelligence](https://97w.e39.myftpupload.com/beyond-the-blueprint-how-rotunda-reimagines-public-affairs-intelligence/): Yesterday, I explored how many organizations are falling into what I call the “early-stage trap” of Al adoption-implementing new technology while clinging to old operational frameworks. Like the factory owners of the early 1900s who installed electric motors but maintained steam-era factory layouts, today’s public affairs firms often deploy Al tools that merely automate existing processes rather than reimagining what’s possible. At Bullpen Strategy Group, we’ve taken this historical lesson to heart. Rather than simply augmenting our current capabilities with AI, we asked ourselves a more fundamental question: What if we could completely transform how information is gathered, analyzed, and […]
- [Full Steam Ahead: Escaping AI's Early Stage Trap](https://97w.e39.myftpupload.com/escaping-ais-early-stage-trap/): For many in the public affairs industry, Artificial Intelligence has rapidly become both a promise and a puzzle. Just as investors at the turn of the millennium saw web technology as a universal disruptor, today’s public affairs professionals increasingly hear that AI will revolutionize their work. However in practice, for many the expected surge in productivity and innovation has been more elusive than anticipated. To understand why – we must go back not 20 years, but 120 years. In the late 19th century, despite clear benefits and the revolutionary potential of electric motors, American factories remained overwhelmingly reliant on steam […]
- [BSG & The Upcoming “Super Bowl of Tax”](https://97w.e39.myftpupload.com/bsg-the-upcoming-super-bowl-of-tax/): For much of the last year, the team at Bullpen Strategy Group has been working with our clients to prepare for the “Super Bowl of Tax” – Washington’s nickname for the coming 2025 debate over extending President Trump’s 2017 tax cut legislation, which largely sunsets this year.  Trillions in federal policymaking are on the table with diverse and competing interests at stake. Strategic, aggressive public affairs and communications campaigns can provide the decisive edge in persuading lawmakers and influencing key officials. BSG is prepared to help you achieve your policy objectives this year with a range of services including: – […]
- [BULLPEN STRATEGY GROUP EXPANDS LEADERSHIP TEAM, ANNOUNCES NEW HIRES & PROMOTIONS](https://97w.e39.myftpupload.com/bullpen-strategy-group-expands-leadership-team-announces-new-hires-promotions/): WASHINGTON, DC – Bullpen Strategy Group (BSG) today announced the expansion of its leadership team with the promotion of Michael Zona from Managing Director to Partner, and a series of new hires and Managing Directors at the firm. New BSG partner Michael Zona joined the firm in 2021 from the U.S. Senate, where he served as Communications Director for the Senate Finance Committee majority as well as Communications Director for U.S. Senator Chuck Grassley of Iowa. Over the last four years, he has developed a robust strategic communications practice with clients including Fortune 100 companies, trade associations, and issue advocacy […]
- [BSG Year in Review: 2024](https://97w.e39.myftpupload.com/bsg-year-in-review-2024/): As BSG reflects on 2024, we are proud of what we have accomplished this year and are already looking forward to 2025 and beyond. BSG celebrated its 5 Year Anniversary! Since 2019, we have expanded our team to 60+ professionals spanning three offices across two continents and serve 80+ tremendous clients each month, many of which have been with us since day one. We expanded our partnership with the promotion of Erica Guyton and named our first Chief Financial Officer, Clay Bartel. An additional 9 team members were also promoted this year, maintaining our commitment to professional growth. We added […]
- [BSG Books 2024: A sampling of our favorite books from 2024](https://97w.e39.myftpupload.com/bsg-books-2024-a-sampling-of-our-favorite-books-from-2024/): We recently asked the BSG staff for the books they enjoyed most in 2024. We were impressed by the diversity and range of selections they chose – a mix of fiction, history, social science, and pop culture. The list below might help you find something great to pick up as we head into 2025. Happy Holidays! The Man Who Saw Seconds – Alexander Boldizar “A political thriller about a man who can see five seconds into the future. The book follows the character after a chance encounter with the police escalates into a worldwide manhunt. This book takes an interesting […]
- [BSG’s Live Event Monitoring Capability](https://97w.e39.myftpupload.com/bsgs-live-event-monitoring-capability/): With Bullpen Strategy Group’s (BSG) powerful live event monitoring capability, capturing the events that matter most is intuitive, seamless, and simplified.  Live events rule the news cycle. From congressional hearings to TV interview to livestreams, clients need to have the ability to monitor, capture, and digest fast-moving developments to maintain a competitive advantage. Let’s look at how BSG’s three-phase process keeps you in-the-know: Before The Event Our live event monitoring offering begins during the onboarding process, where you and your account manager can identify upcoming events for the team to monitor. Before (or even during) a live event, you can […]
- [Bullpen Strategy Group Celebrates Five-Year Anniversary!](https://97w.e39.myftpupload.com/bullpen-strategy-group-celebrates-five-year-anniversary/): Dear Friend, Today, we at Bullpen Strategy Group (BSG) celebrate our five-year anniversary! We launched in 2019 with the mission of building a new kind of strategic advisory firm designed to help clients meet their challenges, grow, and manage risk. Today, we’re proud to say that BSG has grown to a team of 60+ professionals spanning three offices across two continents. We’re now serving 80+ great clients every month and are making major investments in technology solutions and unique datasets, new services and practice areas, and growing our team with the goal of better meeting the challenges our client face […]
- [Bullpen Strategy Group Expands Partnership, Names CFO](https://97w.e39.myftpupload.com/bullpen-strategy-group-expands-partnership-names-cfo/): WASHINGTON, DC – Bullpen Strategy Group (BSG) today announces the expansion of its partnership with the promotion of Erica Guyton from Chief People Officer to Partner, as well as Clay Bartel from Managing Director to Chief Financial Officer. Guyton joined BSG in 2021, bringing more than a decade of experience spearheading organizational development, growth, expansion, and improvement across diverse corporate platforms. In that time, Erica has been instrumental in building the BSG team, which has grown to over 60 professionals spanning three offices across two continents. Bartel is assuming the role of Chief Financial Officer for our organization as he […]
- [Bullpen Strategy Group Named To Inc. 5000 List Of America’s Fastest-Growing Private Companies List For Second Consecutive Year](https://97w.e39.myftpupload.com/bullpen-strategy-group-named-to-inc-5000-list-of-americas-fastest-growing-private-companies-list-for-second-consecutive-year/): WASHINGTON, D.C. – For the second year in a row, Inc. Magazine recognized Bullpen Strategy Group (BSG) on its annual Inc. 5000 list of the fastest-growing private companies in America. This year, BSG moved up nearly 1,500 spots, rising to number 2,274 on Inc.’s 2024 list. Founded just five years ago, BSG has experienced dynamic growth, and now has more than 60 team members across three offices in Washington, DC, Dallas, and London. “Making the Inc. 5000 for the second straight year is a testament to our team’s continued growth as well as the great confidence our clients place in […]
- [Bullpen Strategy Group Grows Team With New Hires and Promotions](https://97w.e39.myftpupload.com/bullpen-strategy-group-grows-team-with-new-hires-and-promotions/): Bullpen Strategy Group (BSG) today announced six new hires and six promotions across its Communications, Research & Analysis, and Media Intelligence practices in both the Washington, DC, and London offices. BSG has experienced strong growth over the past year, and now has more than 60 team members across three offices in Washington, DC, Dallas, and London. “We’re excited to make these talented additions to our roster at BSG – their deep experience both in government and the political arena will add value for our clients across the globe,” said BSG CEO Joe Pounder. “Further, we’re proud to see a number […]
- [BSG Announces BSG Caption, An AI Platform Powering Enhanced Live Event Monitoring](https://97w.e39.myftpupload.com/bsg-announces-bsg-caption-an-ai-platform-powering-enhanced-live-event-monitoring/): BSG Caption Enhances Live Event Monitoring Capability With Transformative New Platform WASHINGTON D.C – Bullpen Strategy Group (BSG) today unveiled its latest Media Intelligence capability: BSG Caption, an in-house AI-enhanced live event monitoring and capture platform. Designed and built to enhance our live event monitoring capabilities, BSG Caption offers a transformative live streaming experience. Hearings, speeches, conferences, panel discussions and more now come with real-time transcripts and the ability to easily and instantly create video clips of key moments.  BSG Caption stands out by integrating real-time translation, supporting over 90 languages, allowing BSG to provide clients access to events on […]
- [BSG Books - Summer 2024: Our Recommendations](https://97w.e39.myftpupload.com/bsg-books-summer-2024-our-recommendations/): We recently asked the BSG staff for the books they would recommend adding to anyone’s summer reading list. We were impressed by the diversity and range of selections they chose – a mix of fiction, history, social science, and pop culture. The list below might help you find something great to pick up this summer season. Normandy ’44: D-Day and the Epic 77-Day Battle for France – James Holland “Holland does a great job of telling the full story of Operation OVERLORD, from its planning to execution and the subsequent 76-day Battle for Normandy by relating personal stories and eyewitness […]
- [Corporate Communications in an Era of “Global Economic Chaos”](https://97w.e39.myftpupload.com/corporate-communications-in-an-era-of-global-economic-chaos/): Words matter, and in today’s challenging, dynamic world, strong and clear communications are key to the success of a campaign, brand, or company. Effective communications skills continue to be in high demand, even in an age of AI, according to data compiled by LinkedIn and reported by Axios. According to their data, 9 out of 10 global executives agree that these “soft skills” are more valuable to their organizations than ever before. “Human skills, like communication, leadership and teamwork are particularly critical in this moment,” says LinkedIn Learning global head of content strategy, Dan Brodnitz. “With a rise in remote […]
- [BSG Media Intelligence: User Experience Update](https://97w.e39.myftpupload.com/bsg-media-intelligence-user-experience-update/): We’re excited to roll out our updated and refreshed user experience across BSG’s Media Intelligence product suite. The new design is engineered to enhance your reading experience! It merges a sleek, user-friendly layout with the comprehensive, timely data you’ve come to expect from BSG, ensuring you get the most out of every report. Our new design makes complex information more digestible, translating into quicker insights and better decision-making. Whether it’s the latest breaking news, commentary or analysis, our reports provide the clarity you need to stay informed and ahead of the curve. Thank you for choosing us as your trusted […]
- [Financial Disclosures Beyond Tax Day](https://97w.e39.myftpupload.com/financial-disclosures-beyond-tax-day/): Taxes and financial information are currently on the minds of many Americans, as April 15 typically marks the day that individual income tax returns need to be filed with the Internal Revenue Service (IRS). While individual tax records are usually private, there are numerous financial and tax-related filings that are publicly available. Property Tax Records, normally publicly available on local county websites, provide a glimpse into the value assessments and tax contributions associated with an individual’s or company’s real estate ownership. Often, these records also provide information about tax payment history, including late (or non) payments, fines, and other fees. […]
- [You Can’t Afford to Wait](https://97w.e39.myftpupload.com/you-cant-afford-to-wait/): In today’s modern media landscape where information moves quickly, you can’t afford delays in finding out about breaking news that impacts your brand or bottom line. Having the latest information in hand in real-time is vital to respond, correct the record, and shape the coverage as it happens. Recently, one of BSG’s clients prepared for a federal agency to release a new rule that would have a significant impact on its business. On the day of the release, by way of our advanced tech stack, we were able to alert our client to the announcement almost instantaneously. Had the company […]
- [After The Bell: How BSG Media Intelligence Helps Manage Earnings Day](https://97w.e39.myftpupload.com/after-the-bell-how-bsg-media-intelligence-helps-manage-earnings-day/): If you work for or with publicly traded companies, you know that four times a year, earnings reporting means absolutely everything happens all at once. With the Fourth Quarter 2023 earnings season now nearly over, it’s a good time to reflect on the vital importance of how these announcements are managed. From communications teams handling incoming media requests and correcting the record, to Investor Relations teams shaping the narrative, to C-Suite media engagements – what the media says, and how they say it in those crucial moments after the bell have great impact on your bottom line. The last thing […]
- [Bloomberg Spotlights Challenge of Open Source Intelligence](https://97w.e39.myftpupload.com/bloomberg-spotlights-challenge-of-open-source-intelligence/): Today’s Internet produces such an incredible volume of data that even U.S. intelligence agencies are “struggling to find secrets” amid the vast troves of ever-expanding publicly available information, reports Bloomberg this week. The impact of this data deluge on open source intelligence, known as OSINT, has become such an issue that an expert in the field has called for the creation of a standalone federal agency to address it. But OSINT gathering and analysis need not, indeed should not, be the sole province of government. Businesses can and should be looking for an edge by closely tracking their key corporate […]
- [Bullpen Strategy Group Continues to Grow with New Hires and Promotions](https://97w.e39.myftpupload.com/bullpen-strategy-group-continues-to-grow-with-new-hires-and-promotions/): BSG Expands With Three New Hires and Four Promotions WASHINGTON, D.C. – Bullpen Strategy Group (BSG) today announced three new hires, adding talent to its communications and media intelligence teams based in Washington, DC. Further, the firm announced four promotions for team members at BSG and subsidiary Look Ahead Strategies. BSG has now grown to more than 50 team members across three offices in Washington, DC, Dallas, and London. Andrea Porwoll joins BSG as Vice President in the Communications practice based in Washington, DC, after serving in several key roles in Congress. Most recently, Andrea served as Communications Director for […]
- [BSG in 2023: Thank You!](https://97w.e39.myftpupload.com/bsg-in-2023-thank-you/): The holidays are a time of inspiration and reflection. Here at BSG, we’d like to take a moment to look back at our team’s accomplishments, and all we’ve done to grow, innovate, and evolve on behalf of our remarkable clients in 2023. A few highlights: BSG was named to the Inc. 5000 list of the fastest growing private companies in America. Our team grew by some 25%, with 12 new hires across our communications, research, and digital practices. Further, we promoted 11 team members across the firm, maintaining our commitment to professional growth. We developed and launched new and innovative […]
- [BSG Books 2023: A sampling of our favorite books from 2023](https://97w.e39.myftpupload.com/bsg-books-2023-a-sampling-of-our-favorite-books-from-2023/): We recently asked the BSG staff for the books they enjoyed most in 2023. We were impressed by the diversity and range of selections they chose – a mix of fiction, history, social science, and pop culture. The list below might help you find something great to pick up as we head into 2024. Happy holidays! Churchill: Walking With Destiny – Andrew Roberts “Andrew Roberts’ sweeping biography of Winston Churchill details the magnificent life of the 20th Century’s greatest statesman. From his time in South Africa and India to his multiple premierships, the story of Churchill’s life and career demonstrates […]
- [BSG Launches New Suite of Media Intelligence Products](https://97w.e39.myftpupload.com/bsg-launched-new-suite-of-media-intelligence-products/): For the past four years, our team at Bullpen Strategy Group has been building a formidable Media Intelligence stack – investing in a range of premium resources and technology to provide our clients with “eyes and ears” on the news and issues debate in a manner unmatched by other platforms. Today we’re thrilled to announce a suite of new Media Intelligence products, allowing us to bring our technology and expertise to more clients than ever. Our new products – Bulletin, Newsroom, and Nerve Center – are carefully configured to address the diverse range of needs our clients face. Each product can be […]
- [Bullpen Strategy Group Launches MinotaurAI, New AI-Powered Video & Audio Processing Platform](https://97w.e39.myftpupload.com/bullpen-strategy-group-launches-minotaurai-new-ai-powered-video-audio-processing-platform/): New platform leverages AI to organize and transcribe content, make it searchable, and identify actionable insights for public affairs clients Washington, D.C. – Today, Bullpen Strategy Group (BSG) launched MinotaurAI, a new video and audio processing platform that leverages artificial intelligence (AI) to help clients easily store, organize, search, transcribe, analyze, clip, and when needed, translate their most important video and audio content. Sourced with clients’ key current and historical video and audio content, interviews, press conferences, shareholder meetings, speeches, and other relevant content, the platform’s AI-powered features include transcription capabilities, content summary generators, and advanced search functions. “MinotaurAI is […]
- [BSG's Newsletter Tracking System](https://97w.e39.myftpupload.com/bsgs-newsletter-tracking-system/): In today’s rapidly changing, “always-on” media landscape, minutes count. That’s why BSG designed a powerful Newsletter Tracking System to bolster our robust Media Intelligence service offering. Nearly every major US and global publication publishes multiple email newsletters today. For example, Politico and Axios alone produce some 131 individual newsletters spanning a range of topics, industries, and locations. It would be impossible to subscribe, read, and analyze all of them to monitor for mentions of your company, client, or key issue. In response, BSG’s Media Intelligence team has developed technology that ingests over 700 email newsletters from nearly 200 publications every […]
- [Bullpen At Four Years](https://97w.e39.myftpupload.com/bullpen-at-four-years/): Today marks four years since we launched Bullpen Strategy Group! We couldn’t be more proud of what we’ve built together, or more thankful for the remarkable clients who we’re privileged to serve. We wanted to highlight a few key metrics from this pivotal fourth year of our journey: This year we crossed the mark of 50 team members, with offices in DC, Dallas, and London. So far in 2023, we’ve served 78 clients per month on average. We launched two new subsidiaries: Look Ahead Strategies, a premium communications, consulting, and research firm serving political campaigns and advocacy clients, and Kyber […]
- [BULLPEN BRIEF: Wikipedia & Digital Reputation Management](https://97w.e39.myftpupload.com/bullpen-brief-wikipedia-digital-reputation-management/): Recently, The Daily Beast reported that Congressman Mike Lawler (R-NY) was temporarily banned from Wikipedia for improperly editing content on his own page. Although the edits he made were factual, it’s a valuable lesson on the risks presented by Wikipedia and the challenge of digital reputation management today. The report found that Lawler, using his own username, made some 26 edits to his own Wikipedia page in recent years. The problem was not with the content of his edits, but rather the fact that he was self-editing, which Wikipedia considers a conflict of interest and policy violation: Lawler continued to […]
- [Bullpen Strategy Group Grows Its Roster With New Hires & Promotions](https://97w.e39.myftpupload.com/bullpen-strategy-group-grows-its-roster-with-new-hires-promotions/): Five New Hires In Washington, Promotions For Four Team Members Bullpen Strategy Group (BSG) today announced five new hires, adding senior communications, digital, and research talent, as well as four promotions for team members in the Washington and London offices. BSG has now grown to 52 team members across three offices in Washington, DC, Dallas, and London. Last week, Inc. Magazine recognized BSG on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. Joining the BSG team are: George Hartmann – Vice President, Communications: George is a seasoned policy communicator with years of experience as […]
- [Bullpen Strategy Group Named To Inc. 5000 List Of America’s Fastest-Growing Private Companies](https://97w.e39.myftpupload.com/bullpen-strategy-group-named-to-inc-5000-list-of-americas-fastest-growing-private-companies/): WASHINGTON, D.C. – This morning, Inc. Magazine recognized Bullpen Strategy Group (BSG) on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. Founded in 2019, BSG has experienced dynamic growth over the past four years, now counting some 50 team members across three offices in Washington, D.C., Texas, and London. The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating a host of post-pandemic challenges. Among this year’s top 5000 companies, the average median three-year revenue growth rate ticked up to 2,238 percent. In all, this year’s Inc. 5000 […]
- [CASE STUDY: CUSTOM AI-POWERED VIDEO DATABASE](https://97w.e39.myftpupload.com/custom-ai-powered-video-database/): Our client, an industry-leading political research firm, needed a software application to help them organize their video assets, derive data-driven insights, and distribute the analysis and underlying video to clients with rigorous permission and security requirements. Their pre-existing solution involved combining expensive, off-the-shelf software with significant manpower and still did not give them the control or client experience they desired. The client engaged Bullpen Technology Group to build an enterprise, custom solution incorporating the latest advances in artificial intelligence. The client’s business process relied on human analysts to transcribe, annotate, and distribute proprietary video assets to their customers. This time […]
- [BULLPEN BRIEF: Tracking Private Jet Travel](https://97w.e39.myftpupload.com/bullpen-brief-tracking-private-jet-travel/): This week, Insider reported “the world’s billionaires … are going to great lengths to hide their private flights.” Despite these efforts, there are several tools that Bullpen’s Research Practice uses to identify and access records about private aircraft, their owners, and flight histories, including SEC filings and databases such as FlightAware and ADS-B Exchange. These resources have frequently been used by the media and even anonymous Twitter accounts to track the jet travel of business leaders including Elon Musk, Jeff Bezos, and Bill Gates, as well as political figures such as Donald Trump, John Kerry, and Bernie Sanders. Bullpen’s Research […]
- [Bullpen Strategy Group Launches Digital Reputation Management Practice](https://97w.e39.myftpupload.com/bullpen-strategy-group-launches-digital-reputation-management-practice/): Helps clients manage brands and issues online, search engine results, Wikipedia, and more WASHINGTON, DC – Today, Bullpen Strategy Group (BSG) launched a new Digital Reputation Management practice focused on helping businesses, executives, public policy initiatives, and other clients assess, manage, and strengthen their online profiles, improve Google Search results, create and positively impact Wikipedia pages, among other key services. “Bullpen is committed to ensuring we offer the most robust, forward-looking solutions to help our clients solve problems, navigate risk, and grow in the moment,” said BSG CEO Joe Pounder. “That’s why we’re so excited to add Digital Reputation Management […]
- [BULLPEN BRIEF: New Paper Analyzes the Risk of Social Media Activity to the Financial System](https://97w.e39.myftpupload.com/bullpen-brief-new-paper-analyzes-the-risk-of-social-media-activity-to-the-financial-system/): A new pre-print paper published by academics from universities in the United States, France, and Spain analyzes data from Twitter during this spring’s run on Silicon Valley Bank (SVB) to find “a novel channel of bank run risk that is unique to the social media era” – and that other financial institutions face similar risks going forward. From the paper: “In this paper, we present evidence that social media did, indeed, contribute to the run on SVB. More importantly, our analysis suggests that other banks face similar risks. … “One core insight is that SVB faced a novel channel of […]
- [BULLPEN BRIEF: New Study: S&P 500 Companies’ Concerns About Public Policy Risks “Have Increased Dramatically Over The Past Decade”](https://97w.e39.myftpupload.com/bullpen-brief-new-study-sp-500-companies-concerns-about-public-policy-risks-have-increased-dramatically-over-the-past-decade/): A new study conducted by the U.S. Chamber of Commerce, and covered by The Wall Street Journal last week, found that S&P 500 companies now report government policies and regulations pose a far greater threat to how corporations conduct their business compared to a decade ago. For the study, the Chamber reviewed a decade (2011-2021) of 10-K filings (comprehensive reports filed annually by publicly traded U.S. companies) from companies listed on the S&P 500. The review found that these companies mentioned how government actions pose a potential risk to their business about 325,000 times in 2021 – a 27 percent […]
- [Bullpen Strategy Group Adds Rob Engstrom As Senior Advisor, Grows Team With New Additions](https://97w.e39.myftpupload.com/bullpen-strategy-group-adds-rob-engstrom-as-senior-advisor-grows-team-with-new-additions/): WASHINGTON, DC – Bullpen Strategy Group (BSG) today announced the addition of leading corporate and political advocacy strategist Rob Engstrom as Senior Advisor. Most recently, Engstrom served as Chief Political Strategist at the American Bankers Association, and previously spent nearly 20 years in a range of top roles at the U.S. Chamber of Commerce, serving as a senior advisor, senior vice president, and national political director. Leading the Chamber’s national political, grassroots, and election-related activities, Engstrom was the organization’s chief liaison to more than 2,000 state and local chambers of commerce and trade associations. A strategic advisory firm founded in […]
- [Bullpen Strategy Group Expands Partnership, Promotes Seven](https://97w.e39.myftpupload.com/bullpen-strategy-group-expands-partnership-promotes-seven/): WASHINGTON, DC – Bullpen Strategy Group (BSG) today announced the expansion of its partnership with the promotion of Pelham Groom from Managing Director to Partner. For the last three years, Groom has led BSG’s media intelligence offering, which has team members from London to DC to the Rocky Mountains and serves a wide range of international corporate clients. A strategic advisory firm founded in 2019, BSG has grown to nearly 50 employees with offices in Washington, DC, London, and Dallas. BSG further announced the promotions of Michael Ahrens, Joe Chaudoin, Olivia Perez-Cubas, and Michael Zona to Managing Director, Luke Marchant […]
- [Blog Post: How Public Affairs Professionals Should Respond To Uncertainty About Social Media Platforms](https://97w.e39.myftpupload.com/blog-post-how-public-affairs-professionals-should-respond-to-uncertainty-about-social-media-platforms/): Over the last decade, social media platforms like Twitter and Facebook have become increasingly influential in shaping the debate around politics and public policy. Professionals in the public affairs industry rely on these channels to add their perspectives to the narrative and reach both decision makers and stakeholders. Elon Musk’s takeover of Twitter has meant layoffs, lively discussions about changes to the platform, and a spike in interest in migration to platforms like Mastodon. TikTok remains under scrutiny by regulators due to national security and privacy concerns. Governors in at least eight states have banned the platform and lawmakers in […]
- [POLITICO PLAYBOOK](https://97w.e39.myftpupload.com/politico-playbook-2/): Tahra Jirari is joining Bullpen Strategy Group as media relations director. She previously was a comms associate at the Niskanen Center.
- [Washington Post: Private Equity Firm Bets On Washington](https://97w.e39.myftpupload.com/washington-post-private-equity-firm-bets-on-washington/): By: Theodoric Meyer “Private equity is pouring more money into Washington, investing in a group of polling, public relations, lobbying and political consulting firms. “Seidler Equity Partners, a private equity firm based in California, has taken a minority stake in a conglomerate of 10 firms. They include Public Opinion Strategies, a leading Republican polling firm; GuidePost Strategies, a bipartisan lobbying firm; and Bullpen Strategy Group, a consulting firm led by the GOP operative Joe Pounder. “Seidler’s investment will allow the conglomerate — known as GP3 Partners — to buy more companies in an effort to become a bigger player in […]
- [GP3 Announces Partnership with Seidler Equity Partners ](https://97w.e39.myftpupload.com/gp3-announces-partnership-with-seidler-equity-partners/): 50 State, 76 Group, Ascent Media, Bullpen Strategy Group, FLS Connect, GuidePost Strategies, IMGE, Public Opinion Strategies, Red Maverick Media, and Strategic Partners & Media, Combine to Form Premier Public Affairs and Strategic Advisory Firm  Washington, D.C. (November 10, 2022) – GP3 Partners, LLC today announced its partnership with Seidler Equity Partners. GP3 was formed in 2020, when nine premier political consulting, advertising, and strategic advisory firms merged. GP3 acquired its 10th firm in 2021. GP3 is now one of the largest bipartisan public affairs firms in the country with over 500 employees, a client base of over 1,000, and […]
- [GP3 Announces Partnership with Seidler Equity Partners](https://97w.e39.myftpupload.com/gp3-announces-partnership-with-seidler-equity-partners-2/): Washington, D.C. (November 10, 2022) – GP3 Partners, LLC today announced its partnership with Seidler Equity Partners. GP3 was formed in 2020, when nine premier political consulting, advertising, and strategic advisory firms merged. GP3 acquired its 10th firm in 2021. 
- [Roll Call: At the Races](https://97w.e39.myftpupload.com/roll-call-at-the-races/): Shop talk: Nick Vaughan Vaughan recently joined Bullpen Strategy Group in London, after previously working on UK Prime Minister Liz Truss’ leadership campaign and for former Prime Minister Boris Johnson. Starting out: Vaughan said he was 17 and preparing for his A levels when he decided to seek out his local young conservatives organization. “Went to the local office and I joined the Young Conservatives and the answer was, well you’re it,” he said. “So that was my start. It was essentially Nick Vaughan by himself was a young conservative in the provincial city called Hereford starting up the Young Conservatives from […]
- [POLITICO Playbook](https://97w.e39.myftpupload.com/politico-playbook/): “Nick Vaughan is joining Bullpen Strategy Group to lead the firm’s London office. [He] most recently served as Head of Operations on British PM Liz Truss’s leadership campaign”
- [LONDON Influence from POLITICO](https://97w.e39.myftpupload.com/london-influence-from-politico/): “Nick Vaughan has been appointed to head up Bullpen Strategy‘s public affairs practice in London, joining from MHP. The agency is also on the lookout for a VP for communications and public affairs.”
- [Nick Vaughan Joins Bullpen Strategy Group in London](https://97w.e39.myftpupload.com/nick-vaughan-joins-bullpen-strategy-group-in-london/): Mostly recently with PM Liz Truss, Vaughan will build out UK public affairs and campaigns offerings  WASHINGTON, DC —   Bullpen Strategy Group (BSG) today announced the hire of Nick Vaughan, who will launch the London-based public affairs team focusing on public affairs, international political consulting, political risk management, and campaigns. He was most recently Head of Operations on UK Prime Minster Liz Truss’s leadership campaign.  BSG is a public affairs and strategic advisory with offices in Washington, DC, London, and Dallas. The London office already has research and media monitoring operations.  “I could not be more excited to have Nick join […]
- [Blog Post: I’ve been involved in creating thousands of political ads. Here are my tips for an effective content creation strategy.](https://97w.e39.myftpupload.com/ive-been-involved-in-creating-thousands-of-political-ads-here-are-my-tips-for-an-effective-content-creation-strategy/): Advertising, whether on television, radio, direct mail, or online, is one of the most effective ways to reach a consumer. After reviewing thousands of political ads over the years, I’ve learned what makes a good, effective, and legal ad. These lessons apply beyond the political space. Regardless of your goal, it can be tough to stand out in a saturated market. Whether you’re trying to get someone to vote, buy your product, or take action, here’s what I suggest.  You need to view each person watching the ad as a potential consumer. The opening of an ad is something that […]
- [Bullpen at Three Years](https://97w.e39.myftpupload.com/bullpen-at-three-years/): In 2019, we launched Bullpen Strategy Group (BSG) with the mission of providing comprehensive strategic advisory services to help clients meet their daily challenges, grow, and manage risk. I am immensely proud of where BSG is today, the team we have built, and the more than 60 clients we work with every month. Of those clients who started with us in September 2019, 87% continue to be clients today. Over the course of the last three years, we’ve gone beyond traditional public affairs to launch new technology tools, expand our practice areas, weather global uncertainty, and grow even faster than […]
- [Politico Influence: Bullpen Strategy Group Promotions](https://97w.e39.myftpupload.com/politico-influence-bullpen-strategy-group-promotions/): “Bullpen Strategy Group has promoted Elizabeth Gibson and Jay Boyd to senior directors in the communications practice, Ali Hiestand to senior director and Garrett Scocos to senior associate in the research practice and Beth Hitchcock and Andrew Muchnick to senior directors in the media monitoring practice.” Read more.
- [Bullpen Strategy Group Announces Round of Promotions in DC, London Offices](https://97w.e39.myftpupload.com/bullpen-strategy-group-announces-round-of-promotions-in-dc-london-offices/): WASHINGTON, DC – Strategic advisory firm Bullpen Strategy Group (BSG) announced promotions in its Washington, D.C., and London offices. “At Bullpen Strategy Group, we are committed to helping our team develop new skills and grow professionally,” said Joe Pounder, CEO of BSG. “These well-earned promotions are the result of hard work and consistently notching wins for clients. I’m excited to see everyone advance and continue to accomplish great things.” In the London office, Rhiannon Glover is now a Senior Director in the Media Monitoring practice, where she will oversee UK-based monitoring. In the DC office, Elizabeth Gibson and Jay Boyd […]
- [Shop talk: Chris Martin](https://97w.e39.myftpupload.com/shop-talk-chris-martin/): Martin, formerly deputy executive director of America Rising PAC, recently joined Bullpen Strategy Group as vice president of communications. When he’s not working on corporate and advocacy clients, you might find the Florida native cheering on the Tampa Bay Lightning or his adopted home team, the Washington Capitals. Starting out: “I wasn’t really interested in politics until college,” Martin said. In his junior year at the University of South Florida, he took a class on media and politics. “It was about how the media interacts with elected officials.” It covered ad making, direct mail and an internship with a campaign of […]
- [Bullpen Strategy Group Expands Its Roster in Washington](https://97w.e39.myftpupload.com/bullpen-strategy-group-expands-its-roster-in-washington/): Announces New Partner, Promotions and Team Members WASHINGTON, DC – Bullpen Strategy Group (BSG) today announced two promotions, including a new partner, and eight new hires, adding depth to its communications, research and media monitoring practices. BSG is a public affairs and strategic advisory firm that has grown to more than 40 employees with offices in Washington, DC, London and Dallas. Christian Hertenstein has been promoted from Managing Director to Partner. He has been with BSG since its founding. Christian has deep public relations experience including time at Publicis’s MSL Group and Florida’s Wragg & Casas. He has counseled diplomatic […]
- [POLITICO PLAYBOOK: JAY BOYD JOINS BULLPEN STRATEGY GROUP](https://97w.e39.myftpupload.com/politico-playbook-jay-boyd-joins-bullpen-strategy-group/): “Jay Boyd is joining Bullpen Strategy Group as director in the strategic communications practice. He previously was a manager at FP1 Strategies.” Also seen in POLITICO Influence. Read more.
- [BULLPEN STRATEGY GROUP EXPANDS ACROSS PRACTICE AREAS](https://97w.e39.myftpupload.com/bullpen-strategy-group-expands-across-practice-areas/): Adds Seven New Hires, Promotes Eight Firmwide In Last Five Months WASHINGTON, D.C. – Bullpen Strategy Group (BSG) is excited to announce the expansion of its strategic communications, analysis, and media monitoring practices with new hires and promotions, including the addition of Michael Ahrens as Vice President. Firmwide, BSG recently added seven new hires and promoted eight team members. It has offices in Washington, London, and Dallas. “Nearly two years ago, we launched Bullpen Strategy Group to provide clients with insights-driven strategies,” said BSG CEO Joe Pounder. “Today, we have grown to nearly three dozen strong, stretching from London to […]
- [POLITICO Playbook: Elizabeth Gibson Joins Bullpen Strategy Group](https://97w.e39.myftpupload.com/elizabeth-gibson-joins-bullpen/): From POLITICO Playbook:  Elizabeth Gibson is now a director at Bullpen Strategy Group. She previously was a speechwriter for Sen. Kelly Loeffler (R-Ga.).
- [Shouldn't You Know Exactly What Is Going On, When It Happens?](https://97w.e39.myftpupload.com/shouldnt-you-know-exactly-what-is-going-on-when-it-happens/): By Andrew Muchnick | Senior Associate
- [Infrastructure is a Campaign](https://97w.e39.myftpupload.com/infrastructure-is-a-campaign/): By Vaughn Jennings | BSG Senior Vice President
- [POLITICO Playbook: Michael Ahrens Joins Bullpen Strategy Group](https://97w.e39.myftpupload.com/michael-ahrens-joins-bullpen/): From POLITICO Playbook: Michael Ahrens is joining Bullpen Strategy Group as a VP in its strategic comms and public affairs advisory practice. He most recently was comms director for the RNC, and is a Marco Rubio campaign alum.
- [Lessons in Vetting: Don't Just Google Your Candidate](https://97w.e39.myftpupload.com/lessons-in-vetting-dont-just-google-your-candidate/): Everyone has a story about a lesson learned the hard way. Tell me if this sounds familiar. I had a candidate that was smart, young, and ambitious. They could articulate their policy positions – and the reasons for them 
- [The Launch Of Franklin Creative Group](https://97w.e39.myftpupload.com/the-launch-of-franklin-creative-group/): FIRST IN PLAYBOOK — Veteran GOP operatives Joe Pounder, Michael Fortney, Andy George and Luke Marchant are launching Franklin Creative Group, a new national mail firm, based in Colorado with representatives in Dallas and D.C. 
- [POLITICO Morning Energy: Michael Zona Joins Bullpen Strategy Group](https://97w.e39.myftpupload.com/michael-zona-joins-bullpen/): From Politico Morning Energy: Bullpen Strategy Group added Michael Zona as vice president 
- [Bullpen Strategy Group Announces New Team Additions, Expands Communications And Analysis Practices](https://97w.e39.myftpupload.com/bullpen-strategy-group-announces-new-team-additions-expands-communications-and-analysis-practices/): Bullpen Strategy Group is excited to announce that Capitol Hill veteran Michael Zona and award-winning public affairs expert Luke Marchant are joining the firm’s rapidly growing strategic advisory and public affairs practices.
- [Separate Signal from Noise on Twitter](https://97w.e39.myftpupload.com/separate-signal-from-noise-on-twitter/): Twitter represents a vast, untapped source of critical data for decision makers, but finding signal amidst the noise is no easy task. Our new BTG Toolbox Twitter Search helps you drill down and extract the insights you need.
- [Bullpen Strategy Group Launches Innovative Media Monitoring App](https://97w.e39.myftpupload.com/bullpen-strategy-group-launches-innovative-media-monitoring-app/): New BSG mobile app helps clients save time and respond to pressing issues
- [BSG Acquires Pundit Analytics, Launches Bullpen Technology Group](https://97w.e39.myftpupload.com/bsg-acquires-pundit-analytics-launches-bullpen-technology-group/): Bullpen Strategy Group (BSG) today announced the launch of Bullpen Technology Group (BTG), a new subsidiary dedicated to building innovative resources and applications to help meet today’s evolving communications, policy analysis, and public affairs challenges.
- [Vaughn Jennings Joins Bullpen Strategy Group As Senior Vice President To Grow Strategic & Crisis Communications Practice](https://97w.e39.myftpupload.com/vaughn-jennings-joins-bullpen-strategy-group-as-senior-vice-president-to-grow-strategic-crisis-communications-practice/): Bullpen Strategy Group is excited to announce that Vaughn Jennings will be joining our firm as Senior Vice President to grow our expanding Strategic and Crisis Communications practice.
- [Olivia Perez-Cubas Joins Bullpen Strategy Group As Vice President To Grow Strategic Communications Practice](https://97w.e39.myftpupload.com/olivia-perez-cubas-joins-bullpen-strategy-group-as-vice-president-to-grow-strategic-communications-practice/): Bullpen Strategy Group (BSG) is excited to announce that Olivia Perez-Cubas will be joining our growing public affairs firm as Vice President in our strategic communications practice.
- [Medium: Bullpen Strategy Group Expands](https://97w.e39.myftpupload.com/medium-bullpen-strategy-group-expands/): When we launched Bullpen in September, we said we were bringing a different approach to public affairs. People have noticed. Part of this change in approach requires us to diversify our talent bench and we are excited to do that.
- [Medium: What’s Next: Creating An Insights-Focused Public Affairs Shop](https://97w.e39.myftpupload.com/medium-whats-next-creating-an-insights-focused-public-affairs-shop/): The team at Definers has been extremely effective, but it’s time for a new firm and a mission that rises to the opportunity we see. 

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- [About BSG](https://97w.e39.myftpupload.com/about-bsg/): Bullpen Strategy Group (BSG) is a strategic advisory firm that helps clients solve problems, grow, and manage risk. We provide critical insights to inform our clients’ strategies and deliver solutions including strategic counsel and communications, research and analysis, media intelligence, and AI-powered technology. BSG’s clients include Fortune 500 companies, leading law firms, major industry associations, and national coalitions. Our team of more than 50 professionals works across offices in Washington, DC, Dallas, and London.
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- [Home](https://97w.e39.myftpupload.com/): BE TODAY. At BSG, we keep clientsahead of the curve, withthe intelligence, insights,and expertise needed toachieve their objectives.Not tomorrow. Today. About Us We’re a strategic advisory firm dedicated to helping clients solve problems, grow, and manage risk. We provide critical insights to inform our clients’ strategies and deliver solutions to some of the toughest public affairs, policy, competitive, and reputational challenges. BSG’s clients include Fortune 500 companies, major industry associations, and national coalitions. Our team of more than 50 professionals works across offices in Washington, DC, Dallas, and London. Our Services We offer a range of services and solutions needed […]


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